Middlesbrough Sponsorship Deals by the Numbers
After earning promotion from the English Championship, Middlesbrough will probably focus now on strengthening their squad with some Premier League quality players and are most likely looking forward to spending some money in the transfer market.
But to do that, they will probably have to renegotiate some of their sponsorship deals first. This is because some of Middlesbrough's partnerships are just not lucrative enough for a Premier League club in today's competitive EPL environment. It's almost as foolhardy to go into next year's EPL with an unchanged Championship side as it is to decide on an online casino without first checking its analysis as reported by the Microgaming Tribune.
Middlesbrough are currently in the third year of their agreement signed with Ramsdens in 2013. The deal lasts until the end of the 2017-2018 campaign and is said to be in seven figures. Ramsdens and Middlesbrough first started their shirt partnership in 2010 and it started out only as a four month spell designed to last from October to February. In March 2011 though, they put pen to paper on a new and longer agreement, which was the start of Middlesbrough's longest partnership with an official sponsor in its history.
However, with EPL football coming in under three months, the Teesside pawnbrokers sponsoring Middlesbrough will probably be approached by club officials for a new sponsorship deal which will allow the club to invest more money into its squad.
In addition to this, Premier League clubs have sponsorship deals which start at around £1 million per year, close to what Middlesbrough gets from its official sponsor, and go as high as £53 million.
It should be noted though, that all those clubs who were on a £1 million sponsorship deal (except for Leicester of course) were fighting for relegation last season. So if the Teesside club wants to stay out of that battle, it must find a way to back manager Aitor Karanka with a sizeable Premier League budget.
Middlesbrough's other major partner is Adidas, the giant in producing sports equipment. Unlike the Ramsdens deal, the Adidas official kit sponsorship deal was immediately extended after it became clear that the Teesside club was certainly going to be promoted into the EPL.
There is still no confirmation as to how long this new agreement will last or how much money is involved in it, we can be sure however, that it will be a significant improvement on the current deal first signed in 2009 and then extended four years later.
Other, less important Middlesbrough sponsors, which are worth a mention are Marathon Bet, 888sport, Heineken, Mercedes-Benz, Midas, Shutter Media, Leeds Bradford Airport, Tees Events, CLS Sports, The Prestige Group etc.
To sum up, Middlesbrough's board has already done the right thing by extending their collaboration with Adidas under new and improved condition and should now do the same with their official kit sponsor Ramsdens.