The announcement by hummel stated that the announcement of hummel as the new kit manufacturer for Boro was met with resounding joy across the majority of the fan base. The Danish brand is synonymous with the club and firmly engrained in the heritage of Boro, through the Spirit of ’86.
hummel were Boro’s kit manufacturer between 1984 and 1987, a time of emergence, depression and rebirth in Middlesbrough. These designs will always rank as arguably the most popular kits in Middlesbrough’s history with the hummel designs providing iconic memories for the Boro faithful.
It is this sentiment and passion that both the club and the brand are determined to rediscover, with the turbulent yet revered era a key focus going forward.
The Danish brand provided the kits for three seasons, beginning in 1984 and continued with a similar theme throughout the period.
The designs consisted of hummel’s traditional and iconic chevrons adoring the sleeves of the top, forcing their team forward, head-on against adversity and towards immortality.
The brand also reintroduced the popular white banding that embellished the chest in the 70s as Boro romped to the Second Division title in their heyday under World Cup winner Jack Charlton. This popular embellishment was reportedly introduced in the ‘70s in order to aid the players in identifying teammates on the pitch.
The banding was previously home to the team crest although hummel moved this, leaving the void available for the team’s sponsors, to stunning effect.
The white logo and club crest matched the white banding and the white chevrons; all providing a striking contrast to the traditional red backdrop.
The expanse of red that was faultlessly interrupted by the chest banding was edged dynamically by more white. The white cuffs ended an entirely red sleeve with a distinct halt as the V-neck neckline rounded off an immaculate symmetry.