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they are heavily negotiated and normally based on the player matching/exceeding potential, not based on the club just maintaining what they are already upto or likley to do. they are more likey going to be based on achieving stats that make him worth more to the club, like scoring a set amount of goals, playing a set amount of games, playing a set amount of international games, club achievements based on him being involved - not just what the club does (epically when he had a decent chance of not stepping up and being sat on the side lines while the club is still doing well enough without him to trigger these payments). we would always push for items that are more likely to be achieved, but the buying club is going to try and make them as hard as possible, and most likely each payment represents an amount of potential achieved that means year we are happy to pay you an extra 1-5m for this player because he is now one of our star players. I can't imagine they agreed to anything that can be achieved in half a season 

They had only just qualified from the group stages and while west ham won last season it would still be a huge gamble on our part to have add one related to them winning a European competition. 

They were already in the later stages of a cup that West ham won last season with a far worse team. We'd have been stupid not to put a hefty one in for that

he hasn't hit 10 starts for them this season according to wiki, and may or may not get past that number, so I doubt we will get any add ons from this season at all, they wouldnt be so easily obtainable and are likley items which are realistically only achievable after a few years of involvement and also probally based on the potential both villa and we thought we had here. his add ons won't be anything achievable in the first season, and wont be items that are based on their expected performance that can be achieved without him - such as qualify for championsleague - they wouldn't agree to that given they were 4th when signed him and getting there without him.  epically given he is likely to end the season with possibly less than 10 starts for his team. if its based on the teams performance then no doubt he will have to play in a set % of them games for the add on to trigger a payment in our deal if team achievements are part of his add ons.  so what they qualify or win wont matter, it will more to be done with his level of involvement and his performance levels, like number of games he plays for them, number of goals he gets (maybe in a season), international call ups hitting set numbers, achievements with him playing a set % of games  not that they can't be easy to reach to add ons, but I doubt many teams agree to ones that are so easy to obtain, buying clubs are more likley to look at scenarios where if they are hit then they have a 30m/40m/50m+ asset on the books which if happen they are happy the deal worked out that way and will pay it. sadly we only seem to know what they are if they are achieved and a club decides to leak the news of the payment, which seems to mainly happen with sell on % more than add on payments. once in a while the add ons get leaked, like i'm sure Martial from man utd's were very public, and I think one of them was almost comical how ambioutious it was that it would happen as he had to be the best player in the world to achieve it   

CL Will probably give an add on but I doubt we have an add on for them winning a European competition as that would be a pretty far fetched add on and be too risky on our behalf. I’d guess and say we have add ons for European qualifications of any kind.