I disagree that we are an unfashionable club, we can still attract players perceived as the better players in the championship e.g. Britt, Clayton, Howson, Flint (all were quite highly rated before signing for us) and also lower level/reserve premier league players e.g Bamford, Fletcher, Randolph. And still the odd international player from abroad such as Braithwaite.
I would say we still have more pulling power than so called big clubs such as Notts forest, Sheff Wed, etc...
It wasn't that long ago we signed Victor Valdes and Negredo, not many "unfashionable" clubs could attract names like that.
We may be a deprived area, but we have world class facilities, and some of the most sought after dwellings within an hours drive which is generally where the players would live. And we still can pay bigger wages than many of the worlds football clubs.