The Head Coach Thread. in Boro Forum Posted May 23, 2019 The thing is everytime we try to cheap out on things it blows up in our faces and costs us more in the long run. As I said yesterday I believe this is what Gibson is deciding, jokanovic or woodgate, cheap or go for it. If he does go for woodgate and it goes wrong then it will be a disaster. Could always appoint Woodgate and spend money as well. Or, alternatively, recognise that chucking money at everything isn't necessarily the way to go. This is the football industry. This is where the institutional logic of investment equals performance equals sustainability is dominant. We have a tendency to forget the funny story of Leeds, Sunderland, and Portsmouth. Napoli, Fiorentina, and Parma. Mindless spending in the hopes of gratification precedes the dull and boring idea of sustainability.