Whenever the white band is used its destroyed by using it as a vehicle for the sponsor. I'd much rather have the white shoulders with the sponsor in plain print. Along with white shorts this would identify the team just as well as the white band.
Certainly a missed opportunity this season. Next season will be just as difficult, if not more so. There's affectively only be one auto spot to go for, with at least one of the relegated teams bouncing straight back.