Even if this was business plan - all those 10k fans would be season ticket holders just about, wouldn’t they. Allowing for a lot of family tickets etc, the average income can’t be more than £360 per ticket, probably less. That’s £300 without VAT, or £3m over season. Say £3.5m including hospitality, catering etc sales. According to Northern Echo figures we stand to lose £24M this year. This means it would have been £20m+ loss even if fans were allowed back. There’s something strange about those figures.
To be fair, did he say he expected 10k fans a week? all he is saying is there was an expectation that they would at least try to get fans in to stadiums in some capacity from October, even if its a few limited capacity games until restrictions were tightened again (especially with it being deemed as a fairly low risk in terms of spreading the virus if done correctly).
The difference now is that it is completely off the table and clubs now have all the income theyre gonna get for the season, even for the best ran clubs that will have had some kind of effect on their plans