Im sure the club have an idea of where they want to get to, like they did last summer. That isn't a strategy though.
I could say I want to run a marathon in 6 months but to do that I would need to put in place a number of steps to get from being a couch potato to a marathon runner.
If I didn't know anything about training plans or nutrition I'd speak to some experts and learn how to do things better.
With the Boro it seems that we want to do something different but we don't change the way we do things.
Its like the couch potato wanting to run a marathon but still sitting on his *** every night instead of training. Its like the same person deciding he doesn't need to learn about training and nutrition, because he ignorantly thinks that he already knows everything.