I know a few years back it was £8 Million, then each season it would reduce by about £2 million. But it looks like it may have gone full circle and gone back to £8 Million. But that may have been under the old FFP system rather than the fairly newish Profit and Sustainability.
Yes, but Red Bull are are selling to end users. One way or another they will spend a lot of money to advertise to consumers. Therefore they can spend a lot of the marketing budget in promoting the club as long as they can show they might have to spend a similar amount if they were sponsoring another football club. Equally if they can show another similar company to them would spend that kind of money on football sponsorship, then they would be OK.
Bulkhaul are selling to other companies and probably don’t need to advertise their services very much, so cannot justify a large spend on the front of football shirts - it wouldn’t be economic for that type of company to advertise to consumers. None of the big football sponsors are companies that don’t sell to consumers either directly or via retailers.