As a club, we are already pretty good at throwing away money!
it would be good to find an alternative sponsor but it’s a strange area. On the one hand we had Ramsdens, a local company but not particularly prestigious, now we’ve got Redthingy who seem to sponsor half the clubs in the league.
i remember years ago doing some filming with the boss of a company called dialaphone back in 2004. It was 2 days after we had won the Carling cup.
He was very happy to have the companies logo on all the back pages and I asked him why he decided to sponsor us, what was the connection?
He said none whatsoever, there were 3 teams available for sponsorship at a certain price point, one of them was Charlton, I can’t remember the other one. He chose Boro purely because he liked Juninho.
Technology companies used to sponsor a lot of football, now it’s nearly all online betting, they must be making a mint.
You are talking about nearly all championship clubs in that case then, all it shows is a chairman trying to compete and admittedly getting parts wrong but equally giving us some of the most successful eras in our history