Parmo to get Protected Status?

[AnglianRed 590]

Champagne, Brussels Sprouts, Stilton & Cheddar cheeses, Melton Mowbray Pork Pies...all these foods enjoy Protected Designation of Origin status, meaning their names cannot be used if they are produced elsewhere.

 

Now a campaign is underway to give one of the North East's favourite dishes the same status.

 

http://www.thenorthernecho.co.uk/news/15535578.Protected_status_for_the_parmo__Tees_Valley_mayor_visits_parmesan_factory_to_launch_crusade/

 

So presumably it'll just have to be called "Deep fried chicken with melted cheese topping" if made anywhere else?  :D

[Denzel Zanzibar 861]

Created by an American army chef who remained here after WWII, so legend says.

 

The question regarding protected status though, is why? Who on earth outside of Teesside would want to market it, other than Teesside ex-pats, possibly?