Yes, but Red Bull are are selling to end users. One way or another they will spend a lot of money to advertise to consumers. Therefore they can spend a lot of the marketing budget in promoting the club as long as they can show they might have to spend a similar amount if they were sponsoring another football club. Equally if they can show another similar company to them would spend that kind of money on football sponsorship, then they would be OK.
Bulkhaul are selling to other companies and probably don’t need to advertise their services very much, so cannot justify a large spend on the front of football shirts - it wouldn’t be economic for that type of company to advertise to consumers. None of the big football sponsors are companies that don’t sell to consumers either directly or via retailers.
Don’t think it has changed. A club is allowed to “lose” £5m per year and on top of that, if the owner injects funds they can lose whatever he injects, up to another £8m. Therefore if the owner injects the maximum of £8m in cash, the club can lose £13m. As the assessment is over 3 year rolling period, the total losses have to be less than £39m over the three seasons. If you break even for two years in a row, then you could lose £39m in next year and still be OK. Remember however that the £39m loss would then be included as part of the total calculation for the two subsequent seasons, so you would have to break even for those as well.
All those figures ignore the cost of operating your academy and one or two other small items, but include both income from and expenditure on transfer fees as associated costs such as agent fees etc.
You can sponsor your club from your own company but you have to make it a fair amount. If they believe that you're overpaying then that's when they will have issues. From Gibson's point of view, as he's already funding the club then it probably seems pointless having Bulkhaul as a sponsor as well.
Loose against Barnsley and Woody should fall on his sword, or someone should help him do so. It’s atrocious to think under his reins he has lowed expectations to a point we have little confidence of beating teams scrapping the bottom. I have listened and read what Woody had to say about lost and drawn games, and more intently to try and understand his vision, and conclude, I honestly don’t believe Woody realizes how poor he is, so how the @@@@ can he learn anything.